22
Oct2010
IINC
Posted in The Gallery by Rebeka with 4 Comments
TAGS:
Tags: black, blue, california, communication, earthquake, educate, illustration, information, insurance, non-profit, red, texture, typography, white
The Insurance Information Communications Association of California is a non-profit company that helps consumers decipher the often confusing world of insurance. They also have another goal – to turn the insurance stereotype of stuffy grey suits on it’s head! The new Business Card, therefore, had to be accessible, intelligent, and just a little bit cool.
Design Inspiration
“The brief: to educate people about insurance in a way that makes them stop and re-think their pre-existing ideas. Not as straighforward as a standard redesign, but a combination of know-how from Insurance Information Network of California and fun illustrations created a series of “What if…” scenarios that got the job done.”
Designed by Michael
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