The humble business card is often overlooked (especially in today’s digital world) as a key part of any marketing strategy. Business cards are always in your wallet or cardholder – your cards are always with you. At every business meeting, networking event, and even at the bar on a Friday night. It’s certainly a much easier way of telling someone about your business than carrying around a projector and PowerPoint presentation.

With such a valuable business tool in your pocket, you should always be thinking about how to make the most of your cards. The Business Card experts from moo.com have a few easy to remember tips when creating Business Cards that promote you, promote your brand and promote your business.

• 1. Be an individual – Your card should say something about who you are and what you do. They should be personal and showcase your expertise, making it easily recognizable as your card. When the recipient is flicking through their rolodex, your card should stand out, reminding them of you and what you do.




• 2. Create a conversation starter – Make your card remarkable. Your business cards should prompt further questions about you, your business, and your experience. Make sure your cards stand out in a crowded room of networkers, and make an impact.




• 3. Keep it relevant – Tailor your card to the recipients to maximize the effect. Aim to hand over a card that demonstrates your awareness of who the recipient is, and why they need to know about you and your business. Remember to take an interest in who they are and they’ll take even more notice of who you are and what you can do for them. With business cards from MOO, every card can be different – making it easy to create several variations for different potential audiences.




• 4. Insist on high quality – Pick cards that make an impression; both to the eye and in the hand. Impress your contacts by handing over a card that feels and looks great. And with the new digital print options on the market now, this does not necessarily mean high priced.

If you feel your cards aren’t fulfilling their potential, or serving as a valuable business tool in your pocket, get your business cards redesigned by the experts from moo.com.